Your Shower Water Is Probably Destroying Your Skin & Hair — Here’s the Fix.
Most Australians blame their products. The real culprit is the water.
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“My hairdresser noticed before I did.”
I switched to PURELY three weeks ago and at my last appointment my hairdresser asked what I'd changed. My hair colour is lasting noticeably longer and it feels thicker and less dry. She said she was ordering one herself.
3 weeks ago
"My skin and hair are always better on holiday — I think it's the hotel products. It's not the hotel products. It's the water. PURELY brings that feeling home."— The thought that started PURELY
Australian water reality
Australian Tap Water is Safe to Drink — But That Doesn't Mean It's Kind to Your Skin
Australian water is chlorinated across every major city for public health. Safe to drink doesn't mean gentle on skin and hair during a hot daily shower.
Perth & Adelaide
Hardest water in Australia with high chlorine and disinfectant levels. Residents consistently report dry, itchy skin and brittle hair after moving here.
Sydney & Brisbane
Soft water but heavily chlorinated. Sufficient chlorine levels to cause dryness and irritation with daily hot shower exposure over time.
Melbourne
Low hardness but still chlorinated. Sensitive skin and colour-treated hair types often notice the effects most — especially in winter.
The hidden problem
It's probably not your skincare. It's your water.
Most Australians never question their shower water — but chlorine and minerals in tap water are silently working against your skin and hair goals every single day.
Chlorine strips your skin's natural moisture barrier — the same chemical that keeps water safe to drink dries out skin and scalp with repeated daily exposure.
Mineral deposits coat your hair shaft — making it harder for moisture and treatments to penetrate, leaving hair looking dull and feeling dry.
"I moved and suddenly everything got worse" — water quality varies drastically between Australian cities and suburbs. Your new water is harder on your skin than you realise.
Individual results vary. These statements are based on general research into water chemistry and customer feedback.
Why PURELY
What Happens When You Filter Your Shower Water
Why Australian Water Needs Filtering
Most of us never question what's in our shower water
Australian tap water meets strict safety standards for drinking — but 'safe to drink' and 'ideal for daily skin and hair exposure' are not the same thing. Chlorine, used to disinfect the water supply, has a drying effect on skin and hair with repeated exposure.
- Chlorine levels vary by city and season
- Hard water minerals build up on hair over time
- Sensitive skin types often react more noticeably
How the PURELY Filter Works
Multi-stage filtration in your existing shower
PURELY installs directly onto your existing shower arm — no tools, no plumber required. The multi-stage filter works with your water pressure to reduce chlorine and help improve the water that touches your skin every single day.
- Fits standard Australian shower arms (½" BSP thread)
- Filter lasts approximately 3 months or 10,000 litres
- Replacement filters available for $39 — subscribe and never run out
A Softer, More Luxurious Shower
Notice a difference within your first week
When chlorine is reduced from your shower water, customers notice their skin feels less tight after showering, and hair feels softer and easier to manage over time.
- Skin feels less dry and tight after showering
- Hair feels smoother and less frizzy over time
- Shower feels more like a luxury spa experience
Results vary by water type, skin type, and individual factors. Many Perth and Adelaide customers notice the most dramatic change.
Additional Info
What PURELY doesn't do (and why that's okay)
We believe in being honest with you. PURELY reduces chlorine — it doesn't eliminate all minerals or fully soften very hard water. If you're in a hard water area (parts of WA and QLD), you'll still benefit from chlorine reduction.
- Not a water softener — does not remove calcium or magnesium
- Does not remove fluoride from your water
- Does not affect your drinking water supply
For severe hard water issues, PURELY can still help reduce chlorine — but a whole-home softener is also worth considering alongside it.
Australians Who Made the Switch
See what Australians are saying after switching to PURELY.
"The water feels so different — so much softer. My skin stopped feeling tight after my very first shower."
✓ Verified buyer · 2 weeks ago
"I always thought my skin was just dry. Turns out it was my water the whole time. Wild how much cleaner it feels."
✓ Verified buyer · 1 week ago
"Moved to Perth and my skin went haywire. After one week with PURELY the difference was unreal. Finally calm again."
✓ Verified buyer · 3 weeks ago
"My hairdresser literally asked what I'd changed. Hair colour lasting so much longer. Worth every cent."
✓ Verified buyer · 1 month ago
Your Skincare Works Better When Your Water Does Too
When your water quality improves, everything you already do for your skin and hair starts working better.
Shiny, Strong Hair
- Helps protect natural oils
- Reduces frizz & breakage
- Colour lasts longer
Smoother, Calmer Skin
- Reduces post-shower tightness
- Gentler on sensitive skin
- Skincare products work better
Cleaner-Feeling Water
- Helps reduce chlorine from water
- Helps reduce sediment and rust
- Noticeably fresher-feeling water
Spa-Quality Shower
- Full water pressure maintained
- That "holiday water" feeling at home
- Relaxing, luxurious experience daily
What Australians Are Saying
★★★★★ Excellent 4.9/5 · Based on 200+ reviews
"Wish I bought this sooner!"
"Absolutely love it! Has made such a difference for my hair and skin. I was so confused why my skin always got extremely tight after showering — turns out it was my water the whole time."
4 days ago
"Perth water was destroying my skin"
"I moved to Perth and within a few weeks my skin was dry, itchy and nothing I tried helped. A friend mentioned their water filter and I thought it sounded gimmicky. One week later — genuinely shocked. My skin is calm for the first time since moving here."
1 month ago
"Perfect for renters"
"I rent and was worried about permanent changes — PURELY screws on and off in seconds. My skin and hair are already noticeably better and I can take it with me when I move. Absolute no-brainer."
1 week ago
Real results
This Is What 4 Weeks With PURELY Does to Your Hair
Same person. Same products. Same routine. The only change was filtering the shower water.
Individual results may vary.
Up and Running in Two Minutes
Remove old showerhead
Unscrew your existing showerhead — usually hand-tight or one tool turn.
Wrap & attach PURELY
Wrap the included thread tape, then hand-screw PURELY onto your shower arm.
Run for 15 seconds
Turn on the water briefly to flush the filter. That's it — you're done.
"If you can screw in a lightbulb, you can install PURELY." — Sarah L., Sydney NSW
"I've spent hundreds on hair masks and treatments. Nothing worked as fast as this..."— Sarah L., Sydney NSW · ★★★★★ Verified Buyer
Everything you want to know
⚠️ PURELY reduces chlorine — it does not soften hard water or remove all minerals.
Uses standard ½" BSP thread — the universal Australian fitting. Fits the vast majority of Australian shower setups.
What's Actually in Your Shower Water?
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You take 365 showers a year. Make every one count.
Rated 4.9/5 by 200+ Australians
SHOP PURELY — $89 AUDFree shipping · 30-day money-back guarantee · 2-minute install · Ships to all of Australia